Beyoncé For H&M: Summer Campaign

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As yesterday was officially the first day of summer (hurrah!), I thought I’d do a Beyoncé inspired summer fashion type post (sorry lads, this is sadly aimed at the ladies, but on the plus side you get to look at some pictures of the gorgeous Mrs. Carter) for those looking for ideas for some new holiday outfits.


The 31-year-old singer is featured in H&M’s new ad campaign, announced by the retailer just last week. Mrs. Carter, as she’s called in the ads, is seen lounging on a beach wearing a sundress, short shorts, a bikini and other key items from the beautiful summer collection.


“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind,” Beyonce said of the campaign. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”


Though I’m usually not the biggest fan of summer wear (we just never get the weather to enjoy wearing flimsy summer clothing or swimwear people!), I have to say the entire collection looks stunning. Will I look anything like that in the outfits? I think it’s fairly safe to say that I won’t! Another plus is that the collection being by H&M so it should be easy on your pocket, but I’ve no doubt the stock will go flying out, so when you see it, get it while the going’s good!

Watch the full advert below (featuring a new tune):

What do you think of the new collection?