Marc Jacobs Designs For Diet Coke


This one has been floating around the web today, but I just had to do a post up as I adore anything by Marc Jacob (and I do love Diet Coke it has to be said). Fashion’s finest came out in droves last night as Marc launched his Diet Coke designs in London yesterday evening, and they are fabulous I have to say.

For those that don’t know, the legendary designer has been appointed the official Creative Director exclusively for Diet Coke for 2013. This forms an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as Diet coke celebrates its milestone 30th Anniversary this year.  Jacobs will be creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist. With Jacobs at the helm this year, Diet Coke will build on its impressive heritage of fashion collaborations. Remember the Jean Paul Gaultier designs? They were amazing!


 “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.” – Marc Jacobs

I think it’s a very clever idea, and at the same time, sort of a strange one to have a fashion designer design cans and bottles. But hey, I think they look great and they’re so pretty, I’d probably buy one just to have (see their campaign is working already, I’m a total sucker for anything limited edition). You know what they say, there’s nothing like a bit of celebrity endorsement! 😉 I think the designs look fabulous and such is the power of advertising, I want one already!  Oh, and did I forget to mention that the ad campaign features a very fine looking Jacobs’ shirtless??! Silly me, I should have said that at the start.

A selection of images used here were featured on Marie Claire UK.  

Are you liking the designs? What do you think of celebrities endorsing brands?


  1. thats awesome

  2. I love anything Marc Jacobs so I’m loving the designs too!

  3. These are amazing!

  4. I know! I’m dying to get my hands on one of those bottles, they are fabulous! Thanks a million for reading and commenting everyone. 😀

  5. Not a huge fan of Diet Coke but we easily buy all the designs available, they look amazing!! 🙂